Business-to-Business Market Research
Following an early focus on the electrical industry, the list of areas where we have carried out market research projects has expanded to include a range of engineering- and technology-related sectors, including primary metal production, power systems, industrial lighting and vehicle security, as well as our two main areas of expertise, which are:
- Welding and metal fabrication
- Cast metals
In all our business-to-business market research projects, our overall aim is to enable clients to gain a detailed understanding of the markets in which they are currently operating, or into which they want to launch new products or services, while also ensuring that the scope of the research is consistent with their strategic marketing objectives.
Our approach includes three proven elements:
- A research methodology the effectiveness of which has been demonstrated over a period of more than a decade
- Hands-on involvement of the firm's senior consultants at every stage of each project
- Close collaboration with the client throughout the research process
Research Methodology
Our research methodology includes the following main stages:
- Develop the research brief in close consultation with the client
- Carry out preliminary desk research
- Interview industry experts/key players
- Carry out an initial phase of telephone and field interviews
- Develop preliminary conclusions and recommendations
- Present preliminary results to the client
- Modify the scope of the research if necessary in light of the preliminary findings
- Carry out further telephone and field interviews
- Prepare final results and written report